Help me write a clear positioning statement. I am a [TYPE OF CONSULTANT/COACH]. My best clients have been: [DESCRIBE 3 GOOD CLIENTS]. The problems I solve best: [PROBLEMS]. How I work: [APPROACH].Ask me up to 5 questions, then give me 5 options for a one-sentence statement in the form: I help [WHO] [ACHIEVE WHAT] by [HOW].
AI Prompts for Consultant and Coach Websites
Prompts for consultants, coaches and freelancers: clear offers, honest case studies, about pages and discovery call pages.
6 promptsIndustry cautions included
What this kind of site needs
Consultants and coaches sell expertise and trust, often with a personal brand. Visitors want to know exactly who you help, with what problem, how you work and what it costs or how to find out. The most common weakness on these sites is vagueness: "I help people reach their potential" could mean anything.
- A clear statement of who you help and with what.
- Defined offers or packages.
- Case studies or examples, with permission.
- An easy way to book an introductory call.
Be careful with
Be careful with income or results claims, especially for business, financial or health coaching. Consumer protection rules in many places treat promises of earnings or outcomes seriously. Only publish client results with permission and with honest context about what is typical.
This is general information, not legal advice. Rules differ by place and profession.
The prompts
Replace the highlighted [PLACEHOLDERS] with your own details. For pages not covered here, see the full prompt library or use the Prompt Builder.
Write a page for my [PACKAGE NAME] offer: [WHO IT IS FOR, WHAT IS INCLUDED, LENGTH, FORMAT, PRICE OR PRICING APPROACH, WHAT CLIENTS LEAVE WITH].Include who it is for and not for, what happens step by step, what is included, the investment, and how to start. No income or outcome guarantees.
TipSaying who an offer is not for builds trust and saves you unsuitable enquiries.
Write a case study from these notes, approved by the client: [CLIENT TYPE, SITUATION BEFORE, WHAT WE DID, RESULTS WITH NUMBERS IF APPROVED, A QUOTE IF APPROVED].Structure: the challenge, the approach, the result, and what others can learn. Use only the approved details. Do not exaggerate results or imply they are typical.
Write an About page for me, [NAME], a [ROLE]. Notes: [BACKGROUND, WHY I DO THIS WORK, MY APPROACH, CREDENTIALS, PERSONAL DETAILS I AM HAPPY TO SHARE].First person, warm and confident, under 400 words. Lead with who I help, not my biography. Use only my notes.
Write a page for booking a discovery call. Details: [LENGTH, FREE OR PAID, WHAT WE COVER, WHO IT IS FOR, WHAT HAPPENS AFTER]. Make it clear and low pressure, under 200 words, with a booking button label.
Write a newsletter signup section: what subscribers get ([CONTENT AND FREQUENCY]), a headline, one supporting sentence, the button label, and a privacy line that says we never share their email. Under 60 words total.
Frequently asked questions
Should consultants list prices?
Listing prices or starting prices filters out poor-fit enquiries and builds trust. If your work is highly custom, explain how you price it and what a typical engagement involves.
Other industries
Restaurants and cafesMenus, about pages, events and reviews→Trades and home servicesService pages, emergency copy and quote forms→Salons and spasTreatment menus, stylist bios and booking copy→Law firmsPractice area pages, attorney bios and FAQs→Real estateListings, neighborhood guides and agent bios→Dental and medicalTreatment pages, new-patient info and bios→