What this kind of site needs
Real estate websites serve buyers researching areas, sellers choosing an agent and people who are simply curious about the market. Genuine local knowledge is the most valuable content you can have, and it is something an AI assistant cannot invent. Use AI to organize and polish what you know, not to replace it.
- Agent or team bios with license information as required.
- Neighborhood or area pages based on real local knowledge.
- Clear buyer and seller guides.
- Your brokerage information, as required by your state.
Be careful with
Real estate advertising is regulated. Many states require the brokerage name in all ads, and fair housing laws prohibit language that describes preferred types of buyers or residents, for example by family status, religion or national origin. Describe the property and the area, not the people you think should live there. Check listing details, measurements and school information carefully; AI assistants often guess.
This is general information, not legal advice. Rules differ by place and profession.
The prompts
Replace the highlighted [PLACEHOLDERS] with your own details. For pages not covered here, see the full prompt library or use the Prompt Builder.
01Listing description
For each property listing.
#
Write a listing description for this property: [ADDRESS OR AREA, BEDS, BATHS, SQUARE FOOTAGE, LOT, KEY FEATURES, UPDATES, NEARBY AMENITIES].150 to 200 words. Lead with the most distinctive feature. Describe the property and its features only. Follow fair housing guidelines: do not describe ideal buyers or residents. Do not add features, measurements or school details I have not given.
TipCheck every number in the result against the listing data before publishing.
02Neighborhood guide
For area pages.
#
Help me write a neighborhood guide to [NEIGHBORHOOD]. Here is what I know from working there: [HOUSING TYPES, PRICE RANGE, PARKS, SHOPS, COMMUTE, CHARACTER OF THE AREA, RECENT CHANGES].Organize it into helpful sections. Use only my information, and mark anything that needs checking (such as school boundaries or transit times) with [VERIFY]. Describe places and amenities, not the kinds of people who live there.
03Agent bio
For the about page or profile.
#
Write an agent bio for [NAME], licensed in [STATE], with [BROKERAGE]. Details: [EXPERIENCE, AREAS SERVED, BACKGROUND, WHY CLIENTS WORK WITH THEM, ONE PERSONAL DETAIL]. 150 words, warm and professional, first person. Only use these details.
04Seller's guide
For sellers deciding how and when to sell.
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Outline a seller's guide for homeowners in [AREA] based on my process: [YOUR STEPS FROM VALUATION TO CLOSING, TYPICAL TIMEFRAMES, WHAT SELLERS SHOULD PREPARE].Plain language, organized by stage. Mark legal or tax topics as [ASK A PROFESSIONAL] rather than explaining them.
05First-time buyer guide
For buyers new to the process.
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Write a first-time buyer's guide for [AREA] based on these notes: [YOUR NOTES ON THE PROCESS, LOCAL MARKET, COMMON MISTAKES].Explain each step simply. Do not give financial or legal advice; suggest speaking with a lender or attorney where relevant.
06Market update from my data
For monthly or quarterly updates.
#
Write a short market update for [AREA] for [MONTH/QUARTER] using only these figures from [SOURCE]: [MEDIAN PRICE, DAYS ON MARKET, INVENTORY, CHANGES].Explain what the numbers might mean for buyers and sellers in plain language, without predictions stated as certain. Cite the source.
Frequently asked questions
Can I use AI for listing descriptions?
Yes, as long as every detail is checked against the property data and the language follows fair housing rules. You are responsible for the accuracy of your listings.
Updated October 2026Written by the AI Website Prompts editors