I want to create a landing page for this offer: [DESCRIBE THE OFFER].It is for: [WHO IT IS FOR].Visitors will arrive from: [AD, EMAIL, SOCIAL POST, SEARCH].Before writing anything, help me sharpen it. Tell me:1. The offer in one clear sentence2. The single biggest reason someone would say yes3. The 3 objections most likely to stop them4. What the call to action should be, exactly5. Anything about the offer that is confusing or weakAsk me questions if you need more information.
Landing Page Prompts
Prompts for single-purpose pages: the page someone lands on from an ad, an email or a social post, built to get one action.
6 promptsCopy and pasteWorks with any AI assistant
About these prompts
A landing page does one job. Unlike a homepage, it does not need to introduce everything you do. It needs to match the promise of whatever brought the visitor there, answer their objections and make one action easy. AI assistants are useful here because landing pages benefit from testing several versions, and drafting variations is fast.
Start with the offer and the audience. If you cannot describe both in a sentence each, the page will be vague no matter how well it is written.
Copy any prompt below, or build a custom one with the Prompt Builder. Highlighted [PLACEHOLDERS] are the parts to replace with your own details.
The prompts
Write a landing page for this offer: [OFFER IN ONE SENTENCE].Audience: [WHO IT IS FOR]Main objections: [OBJECTION 1], [OBJECTION 2], [OBJECTION 3]Call to action: [EXACT ACTION]Proof available: [REVIEWS, RESULTS, CREDENTIALS, OR "none"]Sections: headline and subheadline; the problem in the reader's words; how the offer solves it; 4 specific benefits; what happens after they act; proof (only what I listed); an FAQ answering each objection; final call to action.One page, one goal. No links to other topics. Keep it scannable with short paragraphs.
TipMatch the headline to the exact words in your ad or email. Visitors leave when the page does not seem to be what they clicked on.
Here is my landing page headline: [CURRENT HEADLINE]The offer: [OFFER]Write 8 alternative headlines, each testing a different angle: the outcome, the problem, speed, simplicity, a specific number from my offer, the audience, curiosity, and a direct question. Label each angle. Keep them under 12 words and honest.
Here is the text of my ad: [PASTE AD TEXT]Here is my landing page headline and first paragraph: [PASTE]Check whether the page clearly continues the promise of the ad. Point out any mismatch in wording, offer or tone, and rewrite the headline and first paragraph so a visitor who clicked the ad immediately knows they are in the right place.
Visitors to my landing page for [OFFER] are not converting. These are the hesitations I think they have: [LIST OR "not sure"].Suggest the 6 most likely objections for this kind of offer and audience. For each, write a short, honest answer I could use in an FAQ, and tell me what real information I would need to make the answer convincing.
TipAn honest answer to a real objection often does more than another benefit bullet.
Write the thank-you page people see after they [ACTION, e.g. book a call].Tell them: that it worked, exactly what happens next and when, anything they should do to prepare, and how to contact us if something is wrong. Add one optional next step that is genuinely useful to them. Keep it under 120 words.
Worked example
What a response looks like
The prompt we ranPrompt 6 (Thank-you page) with: someone books a free 20-minute garden design consultation with Fernway Gardens.
The responseYou're booked in.
Thanks for booking a free garden design consultation with Fernway Gardens. You'll get a confirmation email in the next few minutes with the date, time and a calendar link.
To get the most from your 20 minutes, take a few photos of your garden from different angles and jot down what you'd like to change. If you need to reschedule, just reply to the confirmation email.
While you wait, browse our recent projects for ideas.
Sample response, produced by running this prompt in Claude (Anthropic) with the fictional business above. AI responses vary every time you run a prompt; use this to see the kind of result to expect, not as copy to reuse.
Mistakes to avoid
- Adding full site navigation that leads visitors away from the one action.
- A headline that does not match the ad or email that sent people there.
- Fake urgency such as countdown timers that reset.
- Asking for more form fields than you need.
Check every fact, number and claim in AI output before you publish. See how to fact-check AI content.
Frequently asked questions
What is the difference between a landing page and a homepage?
A homepage introduces your whole business to many kinds of visitors. A landing page is built for one audience, one offer and one action, usually for people arriving from a specific campaign.
How many versions should I test?
Test one change at a time, usually the headline or the offer framing, so you know what made the difference. You need enough visitors for the result to be meaningful, which for small businesses can take weeks.
More prompt topics
Homepage copyHeadlines, hero sections and full homepage drafts→About pageFounder stories, mission and team pages→Service pagesOne strong page for every service you offer→SEO titles and metaPage titles, meta descriptions and headings→FAQ pagesFrequently asked questions that answer real buyers→Blog contentTopic ideas, outlines and drafts worth reading→