About these prompts
About pages are often the second most visited page on a small business website. People go there to decide whether you are real, whether you are like them and whether you know what you are doing. That is exactly where generic AI copy hurts most, because "we are passionate about excellence" tells a visitor nothing.
The fix is to give the assistant your actual story, even in rough notes, and ask it to shape rather than invent. The prompts below start with an interview, so the assistant draws the details out of you before it writes anything.
Copy any prompt below, or build a custom one with the Prompt Builder. Highlighted [PLACEHOLDERS] are the parts to replace with your own details.
The prompts
01Interview me first
When you do not know what to say about yourself. Start here.
I need to write the About page for my business, [BUSINESS NAME]. Before writing anything, interview me.Ask me 10 questions, one at a time, to draw out the details that make a good About page: how and why the business started, what I did before, what I care about, what customers say about working with me, what I do differently, and who I most want to help.Wait for my answer to each question before asking the next. After the 10th answer, write a draft About page in a [TONE] tone using only what I told you.
TipAnswer out loud with voice typing if your assistant supports it. Spoken answers are usually more natural than typed ones, and the assistant can tidy them up.
02Shape my notes into a story
When you have rough notes and want them turned into a readable page.
Here are my rough notes about my business and how it started:[PASTE NOTES, BULLET POINTS ARE FINE]Turn these into an About page for [BUSINESS NAME]. Structure:1. An opening line that says who we help and how2. The origin story in 2 short paragraphs3. What we believe, shown through examples rather than slogans4. A closing paragraph inviting the reader to get in touchKeep my facts exactly as written. Do not add achievements, dates or numbers that are not in my notes. Tone: [TONE].
03Team member bios
When you need consistent short bios for several people.
Write short bios for the team page of [BUSINESS NAME]. Here are the details for each person:[NAME 1]: [ROLE, EXPERIENCE, QUALIFICATIONS, ONE PERSONAL DETAIL][NAME 2]: [ROLE, EXPERIENCE, QUALIFICATIONS, ONE PERSONAL DETAIL]Write each bio in third person, 50 to 70 words, in the same structure: what they do here, their background, and one human detail. Keep the tone [TONE] and consistent across all bios. Use only the details provided.
TipAsk each team member to approve their own bio before it goes live.
04Mission statement that means something
When your mission statement is a list of buzzwords.
My business is [BUSINESS NAME]. We [WHAT YOU DO] for [IDEAL CUSTOMER].What we are trying to change for our customers: [THE CHANGE YOU WANT TO MAKE].Write 6 mission statement options of one sentence each. Each must be specific enough that it could not belong to a competitor. Avoid these words: excellence, passion, innovative, solutions, world-class, empower. After the list, tell me which is strongest and why.
05Short About blurb for the footer and profiles
When you need a 2 to 3 sentence version for footers, directories and social bios.
Using the About page text below, write:1. A 2 to 3 sentence version for my website footer2. A version under 160 characters for social media bios3. A version under 750 characters for business directories[PASTE YOUR ABOUT PAGE]Keep the facts identical across all three versions. Show the character count for 2 and 3.
TipUsing the same core description everywhere helps people recognize you across your website, profiles and listings.
06Values with proof
When you want to list values without sounding like a poster.
Here are the values of my business: [VALUE 1], [VALUE 2], [VALUE 3].Here is how we actually act on them day to day: [EXAMPLES, POLICIES, HABITS].For each value, write a short heading and 2 sentences that show the value through a concrete behavior or policy, not an adjective. If I have not given an example for a value, ask me for one instead of inventing it.
Worked example
What a response looks like
The prompt we ranPrompt 4 (Mission statement) with: Greenline Gutters, gutter cleaning and repair for homeowners in Spokane, wanting to change "homeowners only thinking about gutters after water damage happens".
The response1. We keep Spokane homeowners' gutters clear, so rain goes where it should and not into the basement.
2. Gutter problems are cheap to fix before they flood your house; we find them first.
3. We make gutter care a twice-a-year habit instead of an emergency phone call.
Strongest: option 3, because it names the specific change (from emergency to routine) that only a maintenance-focused gutter company would promise.
Sample response, produced by running this prompt in Claude (Anthropic) with the fictional business above. AI responses vary every time you run a prompt; use this to see the kind of result to expect, not as copy to reuse.
Mistakes to avoid
- Writing in the first person plural when you are a one-person business. "I" is fine and often more trusted.
- Letting the assistant add a founding year, awards or credentials that you did not provide.
- Making the page about you without explaining what it means for the customer.
- Using the same stock phrases as every competitor.
Frequently asked questions
Should my About page be in first or third person?
Either works. First person ("I" or "we") feels personal and suits small businesses and solo professionals. Third person suits team pages and formal professions. Pick one and keep it consistent.
How long should an About page be?
Long enough to answer who you are, why you do this and why someone should trust you. For most small businesses that is 300 to 600 words, plus team bios if you have them.
Updated October 2026Written by the AI Website Prompts editors