Edit the text below to remove generic phrasing and cliches. Replace vague words (elevate, unlock, seamless, cutting-edge, robust, tailored, journey, in today's fast-paced world, look no further) with specific statements, or cut them.[PASTE TEXT]Keep the meaning and facts. Then list each phrase you removed and what you replaced it with.
Prompts for Editing AI-Written Copy
Prompts for the most important step: turning a generic AI draft into copy that is accurate, specific and sounds like a real business.
6 promptsCopy and pasteWorks with any AI assistant
About these prompts
Most AI drafts share the same problems: they are longer than they need to be, they lean on stock phrases, they make confident claims with no evidence, and they sound like every other website. Readers notice, even if they cannot say why. The good news is that AI is also useful for fixing these problems, if you ask the right questions.
Use these prompts on any draft, whoever wrote it. Run the fact-check prompt every time before publishing.
Copy any prompt below, or build a custom one with the Prompt Builder. Highlighted [PLACEHOLDERS] are the parts to replace with your own details.
The prompts
List every factual claim in the text below: numbers, dates, statistics, comparisons, guarantees, legal or medical statements, and statements about other companies. For each, say whether it needs a source, needs my confirmation, or should be removed.[PASTE TEXT]Do not rewrite the text. Only produce the list.
TipAI assistants can state invented details with complete confidence. This step catches them before your customers do.
Here is a sample of my own writing that shows my voice:[PASTE 200 TO 400 WORDS YOU WROTE]Rewrite the draft below so it sounds like the sample: similar sentence length, vocabulary and level of formality. Keep all facts unchanged.[PASTE DRAFT]
TipUse writing you are proud of as the sample: an email to a good customer often works better than old marketing copy.
Cut the text below by about one third without losing any important information. Remove repetition, filler sentences and anything that does not help the reader decide or act.[PASTE TEXT]Show the shorter version, then the word count before and after.
The copy below could describe any business in my industry. Here are specific facts about mine: [FACTS: process, numbers you can back up, location details, named methods, real examples].[PASTE COPY]Rewrite it using these specifics so it could only describe my business. Where a sentence cannot be made specific, cut it.
Review the text below for readability. Point out sentences over 25 words, jargon a customer might not know, passive phrasing that hides who does what, and paragraphs longer than 4 sentences. Suggest plain-language replacements.[PASTE TEXT]
Worked example
What a response looks like
The prompt we ranPrompt 1 with the sentence: "At Summit Plumbing, we leverage cutting-edge solutions to elevate your home's plumbing experience, providing seamless, tailored service you can trust."
The responseEdited: "Summit Plumbing fixes leaks, unblocks drains and installs water heaters for homeowners across the valley. We'll give you a written price before we start."
The assistant noted that "a written price before we start" was a suggestion, and asked whether Summit Plumbing actually does this before keeping it. Always confirm suggestions like that.
Sample response, produced by running this prompt in Claude (Anthropic) with the fictional business above. AI responses vary every time you run a prompt; use this to see the kind of result to expect, not as copy to reuse.
Mistakes to avoid
- Skipping the fact-check step.
- Asking the AI to "make it sound human" without giving it your real voice to copy.
- Letting the edited version add new claims.
- Polishing copy that has nothing specific to say.
Check every fact, number and claim in AI output before you publish. See how to fact-check AI content.
Frequently asked questions
Can people tell if copy was written by AI?
Often they can, mainly because of generic phrasing and vague claims. Copy that is specific, accurate and in a consistent voice reads as human-quality whoever drafted it.
Is it okay to publish AI-assisted copy?
Yes. What matters is that it is accurate, helpful and honest. You are responsible for what you publish, so check facts and claims, especially in regulated fields.
More prompt topics
Homepage copyHeadlines, hero sections and full homepage drafts→About pageFounder stories, mission and team pages→Service pagesOne strong page for every service you offer→Landing pagesFocused pages for one offer, campaign or ad→SEO titles and metaPage titles, meta descriptions and headings→FAQ pagesFrequently asked questions that answer real buyers→