Write a product description for [PRODUCT NAME] sold by [STORE NAME].Facts (use only these): [MATERIALS, DIMENSIONS, WEIGHT, FEATURES, WHAT IS IN THE BOX, CARE INSTRUCTIONS]Who buys it: [IDEAL CUSTOMER]Why they buy it: [THE PROBLEM IT SOLVES OR THE OCCASION]Brand voice: [TONE]Give me: a one-line hook, a short paragraph (60 to 90 words) on who it is for and why it is useful, a bullet list of specifications, and care notes. Do not invent certifications, reviews, awards or health claims.
Product Description Prompts
Prompts for product pages that help shoppers decide: clear details, honest benefits and the answers they look for before buying.
6 promptsCopy and pasteWorks with any AI assistant
About these prompts
Online shoppers cannot touch the product, so the description does the work a salesperson would do in a shop: what is it, is it right for me, what exactly do I get. AI assistants can turn a spreadsheet of specifications into readable descriptions quickly. The risk is that they also add things that are not true: invented materials, certifications, awards or health benefits.
The prompts below always give the assistant a fixed list of facts and tell it not to go beyond them. If you sell regulated products such as cosmetics, supplements, food or children's items, have every claim checked against the rules that apply to you.
Copy any prompt below, or build a custom one with the Prompt Builder. Highlighted [PLACEHOLDERS] are the parts to replace with your own details.
The prompts
I will paste product data for several items in this format: name | key features | materials | size.[PASTE ROWS]For each product, write a description using the same structure: a one-line hook, a 50 to 70 word paragraph, and 3 to 5 bullet points. Keep the voice consistent across all products ([TONE]). Make each opening line different so the pages do not all start the same way. Use only the data provided.
TipDo batches of 5 to 10 products. Long batches tend to drift in quality and accuracy toward the end.
Shoppers keep asking these questions about [PRODUCT NAME]: [QUESTIONS]Here are the answers: [ANSWERS]Write a short product FAQ (question and 1 to 3 sentence answer each), and suggest where in the product description each answer could be worked in so fewer people need to ask.
Write size and fit guidance for [PRODUCT NAME].Measurements: [SIZE CHART OR DIMENSIONS]How it fits compared with typical sizing: [e.g. runs small]Common fit questions: [QUESTIONS]Write a short, clear section that helps someone choose the right size the first time, including how to measure. Use only the measurements given.
TipClear sizing guidance can reduce returns, which matters more to profit than a clever description.
Write a 60 to 100 word introduction for the [CATEGORY NAME] category on my store, [STORE NAME].Products in it: [SUMMARY OF PRODUCTS]Who shops this category: [AUDIENCE]Help a shopper understand what is in the category and how to choose between items. Do not repeat the same wording as individual product pages.
06#
Rewrite a manufacturer description
When you resell products and the supplier text is used everywhere.
Here is the manufacturer's description of a product I resell: [PASTE]Rewrite it in my store's voice ([TONE]) for [MY CUSTOMERS]. Keep every fact accurate, remove marketing claims I cannot back up, and add a short section on who this product is best for and who should choose something else. Do not copy sentences from the original.
TipUsing the same manufacturer text as every other store gives search engines no reason to show your page. Adding your own guidance does.
Worked example
What a response looks like
The prompt we ranPrompt 1 with: Sprout Linen Apron from Little Fern Home; 100% washed linen, one size with adjustable neck strap, two front pockets, machine washable; for home cooks and bakers.
The responseThe apron you'll actually want to wear.
Made from soft washed linen, this apron is for home cooks and bakers who want something practical that still looks good hanging in the kitchen. The adjustable neck strap means one size fits most, and two deep front pockets keep a phone, a recipe card or a tea towel close by.
- 100% washed linen
- One size, adjustable neck strap
- Two front pockets
- Machine washable
Sample response, produced by running this prompt in Claude (Anthropic) with the fictional business above. AI responses vary every time you run a prompt; use this to see the kind of result to expect, not as copy to reuse.
Mistakes to avoid
- Letting the AI add materials, certifications or awards that are not in your data.
- Health, safety or environmental claims you cannot prove.
- Every product description starting with the same sentence.
- Copying the manufacturer's text that hundreds of other stores also use.
Check every fact, number and claim in AI output before you publish. See how to fact-check AI content.
Frequently asked questions
How long should a product description be?
Long enough to answer what a shopper needs to decide. Simple products may need 50 words and a spec list; expensive or technical products often need more, plus an FAQ.
Can I use AI for hundreds of product descriptions?
Yes, but check them. Batch generation is where invented details slip in. Spot-check every description against your product data before publishing.
More prompt topics
Homepage copyHeadlines, hero sections and full homepage drafts→About pageFounder stories, mission and team pages→Service pagesOne strong page for every service you offer→Landing pagesFocused pages for one offer, campaign or ad→SEO titles and metaPage titles, meta descriptions and headings→FAQ pagesFrequently asked questions that answer real buyers→