Here are questions customers have asked us by email, phone and in reviews:[PASTE QUESTIONS, ROUGH WORDING IS FINE]Group them by topic, merge duplicates, and rewrite each in the words a customer would use. Then suggest any important questions that are missing, based on what a customer of a [TYPE OF BUSINESS] usually wants to know before buying.
FAQ Page Prompts
Prompts for FAQ sections that answer the questions customers really ask, in plain language, without padding.
5 promptsCopy and pasteWorks with any AI assistant
About these prompts
A good FAQ saves you time on the phone and removes the doubts that stop people from buying. A bad one is a list of questions nobody asked, written so the business can say nice things about itself. The difference is where the questions come from.
The best source is your own inbox and phone calls. Use these prompts to organize those real questions, find the gaps, and write clear answers. Where an answer depends on your policies, the assistant should ask you rather than guess.
Copy any prompt below, or build a custom one with the Prompt Builder. Highlighted [PLACEHOLDERS] are the parts to replace with your own details.
The prompts
Write answers for these FAQ questions for [BUSINESS NAME]:[LIST OF QUESTIONS]Here are the facts to use: [YOUR POLICIES, PRICES, HOURS, PROCESS, SERVICE AREA]Answer each in 2 to 4 sentences. Start with the direct answer (yes, no, the number, the timeframe), then any useful detail. If a fact I have not given is needed, write [CONFIRM: what is needed] rather than guessing.
TipDirect first sentences help both readers and search engines understand the answer quickly.
Customers of [BUSINESS NAME] often hesitate before buying [PRODUCT OR SERVICE] because: [HESITATIONS, OR "not sure"].Write 6 FAQ entries that address these hesitations honestly. Phrase each question the way a worried customer would ask it. Answers should reassure with facts (policies, process, guarantees we actually offer: [LIST]), not with hype.
Write 4 short FAQ entries for the bottom of my page about [PAGE TOPIC]. Focus on questions that are specific to this page, not general questions about the business. Use these facts: [FACTS]. Keep answers under 60 words each.
Here is my current FAQ:[PASTE]Improve it: remove duplicates, cut questions nobody would really ask, reorder by importance, rewrite any answer that does not answer the question directly, and flag answers that may be out of date or that make claims I should check.
Worked example
What a response looks like
The prompt we ranPrompt 2 with one question for Hilltop Dog Grooming: "Do I need to stay during the appointment?" Facts: drop off and pick up, appointments take 2 to 3 hours, we text when ready.
The responseDo I need to stay during the appointment?
No. Most owners drop their dog off and collect them afterwards. Appointments usually take 2 to 3 hours depending on size and coat, and we'll send you a text when your dog is ready to go home.
Sample response, produced by running this prompt in Claude (Anthropic) with the fictional business above. AI responses vary every time you run a prompt; use this to see the kind of result to expect, not as copy to reuse.
Mistakes to avoid
- Inventing questions just to say positive things about the business.
- Answers that never actually answer the question.
- Guessing at policies, prices or legal terms.
- Letting answers go out of date.
Check every fact, number and claim in AI output before you publish. See how to fact-check AI content.
Frequently asked questions
How many FAQ questions should I have?
As many as real customers ask, and no more. For many small businesses that is 8 to 15 questions on a main FAQ page, plus 3 to 5 page-specific questions on important service pages.
Should I add FAQ structured data?
You can mark up FAQ content with structured data, but Google currently shows FAQ rich results only for a limited set of well-known authoritative sites, so for most businesses the main value of an FAQ is helping visitors.
More prompt topics
Homepage copyHeadlines, hero sections and full homepage drafts→About pageFounder stories, mission and team pages→Service pagesOne strong page for every service you offer→Landing pagesFocused pages for one offer, campaign or ad→SEO titles and metaPage titles, meta descriptions and headings→Blog contentTopic ideas, outlines and drafts worth reading→