Prompts for law firm websites: practice area pages, attorney bios and plain-language explanations, written within the rules for legal advertising.
6 promptsIndustry cautions included
What this kind of site needs
People visiting a law firm's site are often worried and unfamiliar with the law. They want to know whether you handle their kind of problem, what the process looks like and how to take the first step. Clear, calm, plain language builds more trust than impressive-sounding jargon.
One page per practice area.
Attorney bios with admissions and experience.
A clear explanation of how consultations work.
Required disclaimers for your jurisdiction.
Be careful with
Lawyer advertising is regulated by state bars, and the rules differ between states. Common restrictions involve claims about results, comparisons with other lawyers, use of terms such as "specialist" or "expert", and testimonials. AI assistants do not know your state's rules. Have every page reviewed by an attorney at the firm for compliance, and never publish AI-generated explanations of the law without a lawyer checking them for accuracy.
This is general information, not legal advice. Rules differ by place and profession.
The prompts
Replace the highlighted [PLACEHOLDERS] with your own details. For pages not covered here, see the full prompt library or use the Prompt Builder.
Draft a practice area page on [PRACTICE AREA] for [FIRM NAME], which practices in [STATE].From the attorney's notes: [WHO WE HELP, COMMON SITUATIONS, HOW WE APPROACH CASES, WHAT A CONSULTATION INVOLVES]Write in plain language for someone with no legal background. Explain common situations and the general process. Do not describe specific outcomes, promise results, use "specialist" or "expert", or state the law as certain. Mark statements about the law with [ATTORNEY TO VERIFY]. Include a note that the page is general information, not legal advice.
TipTreat the output as a draft for an attorney to review and correct, never as finished copy.
Write an attorney bio from these details: [NAME, BAR ADMISSIONS, YEARS IN PRACTICE, PRACTICE AREAS, EDUCATION, NOTABLE ROLES, ONE PERSONAL DETAIL].150 to 200 words, third person, professional and approachable. Use only the details given. Do not describe case results or use words such as "best", "expert" or "specialist".
Write a page explaining what happens after someone contacts [FIRM NAME]: [YOUR REAL PROCESS: who responds, how fast, consultation format, fees for consultation, what to bring].Calm, plain language, numbered steps, under 300 words. Include a reminder not to send confidential details through the website form if that is our policy.
Draft plain-language answers to these questions clients ask about [PRACTICE AREA] in [STATE]: [QUESTIONS].Keep answers general and short. Do not give advice for specific situations. Mark every statement about law, deadlines or procedure with [ATTORNEY TO VERIFY]. End each answer by suggesting they speak with an attorney about their situation.
Write the text for our consultation request form. Fields: name, phone, email, practice area (dropdown), short description of the matter, how they heard about us.Include labels, helper text, a disclaimer that submitting the form does not create an attorney-client relationship, and a confirmation message explaining when we will respond: [RESPONSE TIME]. Keep it reassuring.
TipHave your disclaimer wording reviewed against your state's rules.
Write plain-language definitions (1 to 2 sentences each) for these legal terms clients often see in [PRACTICE AREA]: [TERMS]. Keep definitions general and mark any that vary by state with [VARIES BY STATE].
Frequently asked questions
Can a law firm use AI to write website content?
AI can help draft, but an attorney must review every page for accuracy and for compliance with the state's advertising rules. The firm remains responsible for what it publishes.
Updated October 2026Written by the AI Website Prompts editors