AI Prompts for Nonprofit Websites

Prompts for charities and nonprofits: mission and impact pages, donation and volunteer pages, and stories told with consent.

6 promptsIndustry cautions included

What this kind of site needs

Nonprofit websites need to do several jobs at once: explain the cause, show what the organization actually achieves, and make it easy to donate or volunteer. Supporters respond to specific, honest information about impact. Vague statements about "making a difference" do little.

  • A clear mission statement and what you do day to day.
  • Impact information based on real figures.
  • Simple donate and volunteer pages.
  • Transparency information such as annual reports and registration details where relevant.

Be careful with

Every impact figure must come from your own records. Stories about the people you serve should be shared only with their informed consent, with identifying details changed or removed where appropriate. Fundraising is regulated in many places, so check the rules that apply to your solicitations, especially across state lines.

This is general information, not legal advice. Rules differ by place and profession.

The prompts

Replace the highlighted [PLACEHOLDERS] with your own details. For pages not covered here, see the full prompt library or use the Prompt Builder.

01

Mission and what we do

For the homepage and About page.

#
np-mission.txtChatGPT ↗Claude ↗
Write a mission statement and a "What we do" section for [ORGANIZATION NAME].The problem we address: [PROBLEM]Who we serve: [COMMUNITY]What we actually do day to day: [PROGRAMS AND ACTIVITIES]​Give 3 mission statement options (one sentence each) and a "What we do" section of under 200 words using concrete examples. No vague phrases such as "making a difference".
02

Impact page from our figures

For annual impact summaries.

#
np-impact.txtChatGPT ↗Claude ↗
Write an impact page for [ORGANIZATION NAME] for [YEAR] using only these figures: [YOUR DATA].​Explain what each figure means in human terms, add context about why it matters, and keep it honest: no rounding up and no implied causes we cannot show. End with how supporters made this possible.
03

Donation page

For your main donate page.

#
np-donate.txtChatGPT ↗Claude ↗
Write the donate page copy for [ORGANIZATION NAME]. Facts: [WHAT DONATIONS FUND, EXAMPLES OF WHAT DIFFERENT AMOUNTS PROVIDE IF YOU KNOW THEM, TAX STATUS, RECURRING OPTIONS].​Include a headline, a short explanation of why giving matters now, giving options, a line about how donations are used, and tax information exactly as I provided. Do not invent cost-per-meal or similar figures.

TipOnly use "$X provides Y" examples when they come from your real program costs.

04

Volunteer page

To recruit volunteers.

#
np-volunteer.txtChatGPT ↗Claude ↗
Write a volunteer page for [ORGANIZATION NAME]. Roles: [ROLES, TIME COMMITMENT, REQUIREMENTS, TRAINING, BACKGROUND CHECKS]. Explain what volunteers do, what they gain, what is required and how to apply. Friendly and clear.
05

Story with consent

For sharing a beneficiary's story.

#
np-story.txtChatGPT ↗Claude ↗
Write a short story for our website based on these notes, shared with the person's consent: [NOTES]. Changes they asked for: [e.g. use first name only, do not show location].​Respectful and dignified, focusing on their own words and choices rather than portraying them as helpless. Under 250 words. Do not add details not in the notes.
06

Seasonal appeal email and page

For year-end or campaign fundraising.

#
np-appeal.txtChatGPT ↗Claude ↗
Write a fundraising appeal for [CAMPAIGN] for [ORGANIZATION NAME]: an email under 250 words and a matching landing page section. Use this real need and story: [DETAILS]. Goal: [AMOUNT AND PURPOSE]. Deadline: [DATE]. Urgency must come from the real situation only.

Frequently asked questions

Can a nonprofit use AI for grant applications too?

It can help organize and edit, but grant applications must accurately reflect your programs and finances, and some funders have policies about AI use. Always check the funder's guidelines.

Updated October 2026Written by the AI Website Prompts editors