Prompts for roofing contractors: repair and replacement pages, storm damage and insurance copy, materials guides and the warranty details homeowners compare.
6 promptsIndustry cautions included
What this kind of site needs
Homeowners come to a roofing website in one of two moods. Some have a leak or storm damage and want someone out this week. Others are planning a replacement, collecting two or three quotes and comparing contractors carefully, because a new roof is one of the larger bills a household pays. Both groups look for the same things: proof that you are local and established, photos of real jobs, clear warranty terms and an easy way to book an inspection.
AI helps most with the pages roofers tend to skip: a separate page for each service, plain explanations of materials and warranties, and a calm storm damage page. It cannot know your crews, your manufacturer status or your state's rules, so every prompt below asks you to supply those facts. If you also offer plumbing, electrical or HVAC work, see the trades and home services prompts, and for more help structuring each page, the service page prompts.
A click-to-call phone number and an inspection request form on every page.
Separate pages for repair, full replacement, storm damage and each roofing material you install.
Your license or registration number and proof of insurance where your state or city requires them.
Photos of your own completed jobs, with the homeowner's permission.
Workmanship warranty terms in writing, kept separate from the manufacturer's warranty.
Be careful with
Storm and insurance work is where roofing copy most often crosses a line. In several states it is illegal for a contractor to waive, absorb or rebate a homeowner's insurance deductible, and only a licensed public adjuster can negotiate a claim on the homeowner's behalf. Never let an assistant write that you will "handle the claim", "cover your deductible" or "guarantee approval". Describe what you actually do, such as inspecting, documenting damage and meeting the adjuster if invited.
Be just as careful with warranties and certifications. Manufacturer programs and their warranty tiers have their own names and conditions, so only mention a certification you currently hold and quote warranty lengths from your paperwork, not from the assistant. AI tools also tend to invent material lifespans and energy savings; leave those out unless you can point to the manufacturer's published figures.
This is general information, not legal advice. Rules differ by place and profession.
The prompts
Replace the highlighted [PLACEHOLDERS] with your own details. For pages not covered here, see the full prompt library or use the Prompt Builder.
Write a service page for [SERVICE, e.g. roof replacement or leak repair] by [BUSINESS NAME], serving [TOWNS OR COUNTIES].Facts: [WHAT THE JOB INCLUDES, HOW LONG IT USUALLY TAKES, MATERIALS YOU INSTALL, CLEANUP AND DEBRIS POLICY, WORKMANSHIP WARRANTY, LICENSE NUMBER IF REQUIRED, YEARS IN BUSINESS]Include: a clear headline, signs a homeowner needs this service, what happens on the day of the job, what affects the price, why choose us (using only the facts above) and a call to action to book a free inspection. Plain language for someone who has never had roof work done. Do not add certifications, lifespans or warranty lengths I have not given.
TipWrite one page per service. A homeowner searching for leak repair is not looking for a replacement sales page.
Write a storm damage page for [BUSINESS NAME] in [AREA].What we actually do after a storm: [e.g. free inspection, photos and a written report, emergency tarping, meeting the adjuster if the homeowner asks]What we do not do: [e.g. negotiate claims, cover deductibles]Our availability after storms: [REAL HOURS AND RESPONSE TIMES]Explain the steps a homeowner can take, from checking for damage safely from the ground to contacting their insurer. Calm, clear, under 350 words. Do not promise claim approval, do not say we handle or negotiate the claim, and do not mention deductibles except to say the homeowner pays it under their policy. Mark anything that depends on state law with [CHECK STATE RULES].
TipRead the result as a homeowner who has just had hail. If any line sounds like pressure or a promise about money, cut it.
Write a guide comparing the roofing materials we install: [e.g. architectural asphalt shingles, standing seam metal, concrete tile].For each, from my notes: [WHERE IT SUITS, HOW IT LOOKS, MAINTENANCE, RELATIVE COST, MANUFACTURER WARRANTY FROM THE PAPERWORK, ANYTHING LOCAL CODES OR HOA RULES AFFECT]Use a short section per material and finish with a plain "Which one is right for my home?" section. Only use the figures in my notes. If a lifespan or warranty length is missing, write [ADD FROM MANUFACTURER SHEET] instead of estimating.
Write a "What happens at your roof inspection" page for [BUSINESS NAME]. Our real process: [HOW TO BOOK, WHO COMES, HOW LONG IT TAKES, WHETHER WE GO ON THE ROOF OR USE A DRONE, WHETHER THE HOMEOWNER NEEDS TO BE HOME, WHAT THEY RECEIVE AFTERWARDS AND WHEN, IS IT FREE].Numbered steps, friendly and specific, under 250 words. Add a short line saying there is no obligation to go ahead, if that is true for us: [YES / NO].
05
Warranties explained plainly
For a warranty page or a section on each service page.
Explain our warranties to homeowners in plain language.Our workmanship warranty: [LENGTH, WHAT IT COVERS, WHAT VOIDS IT, HOW TO MAKE A CLAIM]Manufacturer warranty on the materials we install: [PRODUCT, WARRANTY NAME AND TERMS FROM THE PAPERWORK, REGISTRATION STEPS]Make the difference between the two warranties clear, list what the homeowner needs to do to keep each one valid, and add a short FAQ of 3 questions. Quote every length and condition exactly as I gave it. Do not add coverage I have not listed.
TipHave someone in the office compare the finished page line by line with the actual warranty documents.
Write short captions for these completed roofing jobs, each shared with the homeowner's permission:[TOWN, HOME TYPE, PROBLEM WE FOUND, WHAT WE INSTALLED, HOW LONG IT TOOK, ANYTHING UNUSUAL]For each: a descriptive title, 40 to 70 words on the problem and the work, and alt text under 125 characters describing what the photo shows. Do not name the homeowner or show the street address. Use only the details given.
TipReal job photos with honest captions build more trust than any stock image of a smiling roofer.
Frequently asked questions
Should a roofing website show prices?
Exact prices are hard because every roof differs in size, pitch, layers to remove and materials. You can still help by explaining what affects the price, giving a starting price for common jobs if you are comfortable doing so, and saying how quoting works and whether inspections are free.
Can AI write about insurance claims on my roofing site?
It can help you explain your own process clearly, but it does not know your state's rules. Avoid any wording that suggests you negotiate claims, cover deductibles or can promise approval, and have the page checked against your state's contractor and insurance rules before it goes live.
Do I need separate pages for roof repair and roof replacement?
Usually, yes. They are different jobs bought by people in different situations. A repair page should be quick and reassuring, while a replacement page needs materials, warranties, timelines and financing details if you offer it. Separate pages also give search engines a clear page for each search.
Can I mention manufacturer certifications and use their logos?
Only if you currently hold the certification, and only in the way the manufacturer allows. Most programs have rules about logo use and how the status can be described. Check your program's marketing guidelines and keep the wording exactly as they specify.
Is it fine to use stock photos of roofs?
Stock images can fill a gap while you build a library, but photos of your own crews and finished jobs are far more convincing to homeowners comparing quotes. Ask customers for permission to photograph completed work, and never present a stock photo as one of your projects.