Prompts for the most important page on your site: the headline, the first screen and the sections that turn a visitor into a customer.
7 promptsCopy and pasteWorks with any AI assistant
About these prompts
Your homepage has a few seconds to answer three questions for a new visitor: what is this, is it for me, and what should I do next? AI assistants are good at producing options for those answers quickly, but only if you give them the raw material. A prompt that says "write a homepage for my bakery" produces the same generic copy every other bakery gets. A prompt that names your customers, your real differences and your one main action produces something you can actually use.
The prompts below are built in the order most people work: first headlines, then the hero section, then the full page, then the pieces people usually forget, like trust sections and the closing call to action. Fill in the highlighted placeholders before you run them. The more specific your details, the less editing you will do afterwards.
Copy any prompt below, or build a custom one with the Prompt Builder. Highlighted [PLACEHOLDERS] are the parts to replace with your own details.
The prompts
01
Twenty headline options
When you need a headline and want options to choose from, not one guess.
You are a direct-response copywriter. Write 20 homepage headline options for [BUSINESS NAME], which [WHAT YOU DO] for [IDEAL CUSTOMER].Our main difference: [WHAT MAKES YOU DIFFERENT].The one action we want visitors to take: [MAIN ACTION].Write 5 headlines in each of these styles:1. Plain and clear (says exactly what we do)2. Outcome-focused (what the customer gets)3. Problem-focused (the pain we remove)4. Distinctive (memorable, with personality)Rules: under 10 words each, no cliches like "elevate" or "unlock", no claims I have not given you. After the list, pick your top 3 and explain why in one sentence each.
TipRead the options out loud. The best headline is usually one you could say to a customer face to face without sounding like an advert.
02
Hero section, complete
When you have a headline idea and need the full first screen around it.
Write the hero section (the first screen) of the homepage for [BUSINESS NAME].What we do: [WHAT YOU DO]Who it is for: [IDEAL CUSTOMER]Headline idea to build on: [YOUR HEADLINE OR "suggest one"]Main call to action: [MAIN ACTION, e.g. "Book a free consultation"]Proof we can show: [REVIEWS, YEARS IN BUSINESS, CERTIFICATIONS, OR "none yet"]Give me: a headline (under 10 words), a supporting line (under 25 words) that adds the who and the how, a primary button label, a secondary button label, and a one-line trust signal using only the proof above. Give 3 variations of the whole set.
TipIf you have no proof yet, say so. A good assistant will suggest an honest trust line, such as your process or guarantee of a reply time, instead of inventing reviews.
03
Full homepage draft
When you want a complete first draft of every homepage section.
Act as a website copywriter for small businesses. Write a full homepage for [BUSINESS NAME].Business details:- What we do: [WHAT YOU DO]- Who we serve: [IDEAL CUSTOMER] in [LOCATION OR "online"]- Top 3 reasons customers choose us: [REASON 1], [REASON 2], [REASON 3]- Services or products to feature: [LIST]- Main call to action: [MAIN ACTION]- Tone: [TONE, e.g. warm and plain-spoken]Sections, in order: hero (headline, subheadline, button), short intro, services or products overview, why choose us, how it works in 3 steps, proof (use only what I listed), short FAQ (4 questions), final call to action.Label each section. Keep paragraphs to 2 to 3 sentences. Do not invent facts, numbers, testimonials or awards; mark gaps as [NEEDS DETAIL].
TipPaste the output into a document and cut 20 percent before you publish. First drafts from AI are almost always longer than they need to be.
04
Turn features into benefits
When your draft lists what you do but not why it matters to the customer.
Here is a list of features of my [PRODUCT OR SERVICE]:[PASTE YOUR FEATURES, ONE PER LINE]My customers are [IDEAL CUSTOMER]. For each feature, write:1. The benefit (what it means for the customer, in their words)2. A one-line version suitable for a homepage bullet pointAvoid exaggeration. If a feature has no clear benefit for this customer, say so instead of forcing one.
TipThe last instruction matters. It gives the assistant permission to tell you a feature does not matter, which is often the most useful answer.
05
Trust section without fake proof
When you are new and do not have many reviews yet.
I am launching [BUSINESS NAME], a [TYPE OF BUSINESS] for [IDEAL CUSTOMER]. I do not have many reviews yet.Here is what I can honestly say about us: [EXPERIENCE, QUALIFICATIONS, PROCESS, POLICIES, GUARANTEES YOU ACTUALLY OFFER].Write a short "Why choose us" section (4 points, 1 to 2 sentences each) that builds trust using only these facts. Do not invent reviews, ratings, customer numbers or awards. Suggest 3 kinds of real proof I could start collecting now.
TipSpecific, checkable details (a named qualification, a written guarantee, a response time) build more trust than vague superlatives.
Write 5 options for the final call-to-action section at the bottom of my homepage.Business: [BUSINESS NAME], [WHAT YOU DO]Main action: [MAIN ACTION]Common hesitation customers have before acting: [HESITATION, e.g. "worried about cost"]Each option needs: a short heading, one sentence that addresses the hesitation, and a button label. Keep it calm and confident, not pushy.
07
Critique my current homepage
When you already have a homepage and want an honest review.
Review the homepage copy below as if you were a first-time visitor who is [IDEAL CUSTOMER].[PASTE YOUR HOMEPAGE TEXT]Tell me:1. Within 5 seconds, what do you think this business does? Is it clear?2. What questions would you still have?3. Which sentences are vague or sound like every other business?4. What is the single most important change to make?Be direct and specific. Quote the exact lines you are commenting on.
TipRun this before and after you edit. It is a quick way to check that a rewrite actually fixed the problem.
Worked example
What a response looks like
The prompt we ran
Prompt 2 (Hero section) with: Harbor Street Bakery, a neighborhood bakery making sourdough and pastries, for local commuters and families; headline idea "Bread worth getting up for"; call to action "See today's bakes"; proof: "baking on Harbor Street since 2019, all dough made in-house".
The response
Variation 1 Headline: Bread worth getting up for Supporting line: Sourdough, croissants and morning pastries, baked from scratch on Harbor Street every day. Buttons: See today's bakes / Find us Trust line: All our dough is made in-house, the same way since 2019.
Variation 2 Headline: Your morning starts on Harbor Street Supporting line: Fresh sourdough and pastries for the walk to work or the weekend table. Buttons: See today's bakes / Opening hours Trust line: Baking on Harbor Street since 2019.
Sample response, produced by running this prompt in Claude (Anthropic) with the fictional business above. AI responses vary every time you run a prompt; use this to see the kind of result to expect, not as copy to reuse.
Mistakes to avoid
Asking for a homepage with no details and publishing the generic result.
Letting the AI invent statistics such as "trusted by 10,000 customers".
Keeping every section the AI writes. Most small-business homepages need fewer sections, not more.
Using a different headline style on every page. Pick a voice and keep it.
You can, but you will usually get better results by editing it. Check every fact, cut anything vague, and make sure it sounds like you. Search engines care about whether content is helpful and accurate, not whether a tool helped write it.
Which AI assistant is best for homepage copy?
Any of the major assistants can produce a usable draft from a detailed prompt. The quality of your details matters far more than which tool you use. If you have access to more than one, try the same prompt in two and combine the best lines.
Updated October 2026Written by the AI Website Prompts editors