AI Prompts for Photographer and Creative Websites

Prompts for photographers, designers and other creatives: portfolio introductions, package pages, client guides and SEO for image-heavy sites.

6 promptsIndustry cautions included

What this kind of site needs

Creative websites are led by the work, but words still matter: they explain what you offer, help the right clients choose you, and give search engines something to understand on image-heavy pages. Keep copy short, in your own voice, and let it support the portfolio rather than compete with it.

  • Portfolio pages with short, descriptive introductions.
  • Packages or pricing guidance.
  • A guide to working with you.
  • Alt text and descriptive titles for images.

Be careful with

Get permission before naming clients, venues or people in your photographs, and follow any model releases or contracts. Do not let an assistant describe images it has not seen; give it the details yourself.

This is general information, not legal advice. Rules differ by place and profession.

The prompts

Replace the highlighted [PLACEHOLDERS] with your own details. For pages not covered here, see the full prompt library or use the Prompt Builder.

02

Packages page

For explaining what clients can book.

#
cr-packages.txtChatGPT ↗Claude ↗
Write a packages page from these details: [PACKAGES, WHAT IS INCLUDED, TIMEFRAMES, PRICES OR STARTING PRICES, ADD-ONS]. Make the differences clear, add "best for" guidance under each package, and explain how booking and deposits work: [DETAILS].
03

Client guide: how it works

For preparing clients.

#
cr-guide.txtChatGPT ↗Claude ↗
Write a "Working with me" guide for my [TYPE OF CREATIVE WORK] clients. My process: [STEPS FROM ENQUIRY TO DELIVERY, TIMELINES, WHAT CLIENTS NEED TO PROVIDE, REVISIONS POLICY]. Friendly, organized by stage, under 400 words.
04

Image titles and alt text

For portfolio images.

#
cr-alt.txtChatGPT ↗Claude ↗
For each image I describe below, write a descriptive image title and alt text of about 125 characters or less. Describe what is in the image and its purpose on the page; do not stuff keywords.[IMAGE DESCRIPTIONS]
05

Short creative bio

For the about page and profiles.

#
cr-bio.txtChatGPT ↗Claude ↗
Write 3 versions of my bio: 150 words for my About page, 50 words for profiles, and one sentence for social media. Details: [BACKGROUND, STYLE, CLIENTS I CAN NAME WITH PERMISSION, WHAT I LOVE ABOUT THE WORK]. My voice: [DESCRIPTION].
06

Behind-the-project post

For sharing a recent project.

#
cr-blog.txtChatGPT ↗Claude ↗
Help me write a short post about a recent project: [CLIENT TYPE, BRIEF, CHALLENGES, CHOICES I MADE, RESULT]. Keep my voice, 300 to 500 words, focusing on the decisions I made and why, which shows future clients how I think. Do not name the client unless I say they agreed.

TipPosts about your decisions and process show expertise in a way a gallery alone cannot.

Frequently asked questions

Do image-heavy websites need written content?

Yes. Short introductions, descriptive titles and alt text help visitors understand your work and help search engines understand what each page is about.

Updated October 2026Written by the AI Website Prompts editors